Client Analysis – How well do you know your client? Tooke and Smith helps you identify your client’s background, organization, evaluators (SSEB), and key influencers, profiles you client’s buying history and current business environment, identify and brainstorm key issues, hot buttons, and discriminators (notional winner profile).
Competitor Assessment – Who is your primary competition? We define your competitor's marketing approach, including potential technical and pricing approaches, determine strengths and weaknesses, and identify ways to mitigate strengths and maximize weaknesses.
Opportunity Analysis – How well positioned are you to pursue the opportunity? We analyze the solicitation, identify areas that are vague and inconsistent, formulate key questions, develop a compliance checklist and compare the RFP to other RFPs to determine areas that were changed or modified.
Gap Analysis – Where are the potential gaps in your approach? Tooke and Smith helps you identify potential gaps between requirements and solutions in your management and technical approach, personnel key qualifications, past performance, and pricing.
